What gatekeeper of information and as provider

What is public interest, really? Are these words to be taken literally as matters that catch people’s attention? Observing the programming of almost every network in the Philippines, entertainment rules the primetime. Soap operates and other entertainment programs dominate the air waves, leaving nothing but garbage for the public’s minds that is supposed to be fed with knowledge and to genuinely inculcated with values. What is left with the people after watching a certain program?
News programs are no exception. Even the television primetime news put prime to entertainment. Showbiz stories serve as hook to the news programs; the news are diminished to controversial one-liners; and conflict without context becomes the nature of the stories. Sadly, the definition of public interest as the general welfare of the public has been distorted because of competition for audiences.
Historically, the field of mass communication was strengthened by law because of its role as the fourth estate— as gatekeeper of information and as provider of checks and balances to the government.
Media was never ideally created purely for the purpose of entertainment. Media, specifically the press, was created under the premises of informing in the public, and not making them indifferent, uninformed, misinformed, or shallow towards issues.