Suitability acts as a reassurance that the proposed strategy addresses the key issues that have been identified in the SWOT analysis. It broadly asks ‘Does the strategy make sense?’ The evaluation of this has largely been completed by the previous strategic analysis. All the previous external and internal frameworks should be used in order to help evaluate the suitability of the strategy in order to overcome the threat or weakness or to take advantage of an opportunity or strength. If relevant, growth opportunities should also be considered.

Feasibility evaluates whether a strategy is likely to be successful. It looks at the implementation of the strategy and the availability of the necessary resources, including the availability of skills and finance.

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Acceptability evaluates whether the organisation’s stakeholders are likely to support the new strategy and focuses on the returns and risk involved. Cultural awareness is also required (cultural web) in order to determine the likely acceptance of the strategy by the organisation itself.