Mixing religion with politics is a considered a good conversation that goes bad. However, the topic of religion and marketing management is a discussion that can be had by all with a profitable end. According to Kotler & Keller (2016), “marketing is about identifying and meeting human ad social needs” (p. 5). To meet these needs marketing management must use “the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value” (Kotler & Keller, 2016, p. 5). The purpose of this paper is to examine the relationship between religion and marketing management by revealing how God’s word can create the foundation and structure.
“Have I not commanded thee? Be strong and of good courage; be not afraid, neither be though dismayed, for the Lord thy God is with thee whithersoever thou goest” (Joshua 1:9, The New King James Version) offers instruction on how to react to everyday life as well as business situations. Marketing management was a hard job, full of challenges and obstacles; however, by incorporating faith allots a bit of relief. The scriptures itself tell exactly what to do; be strong and of good courage. When one first decides to step out on faith and begin marketing management, there is no fear. Excitement and enthusiasm fill the mind. Having to put things in motion and create a product that people will want to use and buy. Ideas are flowing and there is no time for anything, but a strong and good courage mindset.
After things begin to look promising then one thing or another happens this is when frustration and apprehension comes in. But the Bible says in Joshua 1:9; “be not afraid, neither be though dismayed”. With just enough faith and good courage this portion of the scripture allows what happens next; easy to deal with. The last part of the passage lets us know that Lord thy God will be with us. With the God for us; who can be against us. It is not hard to accomplish anything when God is in it.
The goal of marketing management is to make a profit. To benefit from a products that are needed. “The competitive market insures a consistent approach to offering products and or services in order to outsell competition” (Aggarwal, 2009, p. 66). Communication, distribution, and service channels are used to reach a market. However, these same channels can be related back to how God wants you to handle the market as well. The “communication channels deliver and receive messages” (Kotler ; Keller, 2016, p. 10). As God did in Joshua 1:9, command the attention of the buyer by creating ideas that people want. “Be not afraid, neither be though dismayed”, don’t be discouraged if things don’t work out as planned. Utilize distribution channels by “delivering the physical product or service” (Kotler ; Keller, 2016, p. 10). Not everything is for everybody and someone is not going to be interested. There are so many products and other companies with similar products. Don’t let slow season or sale remove hope. The “service channels will carry out transactions with potential buyers” (Kotler & Keller, 2016, p. 10). To carry out his channel; God lets us know he is with us where ever we go. He will bring the people that need and want your product for a profitable end.
The partnering of faith and marketing management has become apparent that God can be in the midst of whatever we do. It is just a matter of applying his word and putting it into action. Ideas companies, and opportunities come go. God doesn’t want us to worry about what we are trying to accomplish put him it and all things will work for the good.
Aggarwal, S. S. (2009). Marketing management and strategies. Journal of Business and Retail Management Research, 04(1) Retrieved from http://ezproxy.liberty.edu/login?url=https://search-proquest-com.ezproxy.liberty.edu/docview/1700386114?accountid=12085.
Kotler, P., ; Keller, K. L. (2016). Marketing management. Upper Saddle River, NJ: Pearson