Minimal advertisements can be to help put any company’s

Minimal advertising

We’ve all become aware of how
important advertisements can be to help put any company’s message across. Many
ads contain a lot of content as well as color even though this is not a must.
In fact, a simple ad can also do wonders — given that it carries a particular
strong message.

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This is the era of sober minimal
design, minimal text print ads, where less is more. The important concept is
not the text but the loudness of the print Ads. In the wake of digital
marketing, minimal advertising is the next new thing. Durex uses this technique
perfectly. Take a look at these ads and you will understand the power of
minimal advertising.

CNN by showing web is trying to tell us about its
networks and reach into the world to provide all the current news to its
watcher.

 

 

 

Coca Cola wasn’t behind when it came to minimal
advertising. They have released many ads using the motto of less is more. Some
of these examples are:

 

Through this ad Coca Cola gave out the msg that coca
cola is liked by everyone.

 

Coca cola is known for sponsoring baseball. They made a
separate ad for their baseball fans!!

 

Coca-Cola Light Lemon: Lemon Peel Ad that only uses a twisted lemon peel
forming the characteristic shape of Coca-Cola’s standard typeface.

 

Tagline of Coca cola is “Open Happiness” which is
depicted perfectly by that huge smile that is made from all the bottles
together.

 

 

Innovative Marketing

 

It’s a process where a product is marketed and communicated to
the target group by the help of ideas and process which were not used earlier.
This can be done by launching the product in unique place, promoting through
unconventional methods etc.

Coca Cola has many advertising campaigns that are made for a
unique place of purpose. They have had campaigns for super bowl, cricket,
valentine’s day etc.

 

Ambush
Marketing

Ambush literally means a surprise attack by someone
lying in wait in a concealed position. Ambush Marketing is a
marketing strategy where a company ambushes its competitor’s marketing efforts
to gain an upper hand in terms of exposure by stealing the spotlight from him.
These activities usually capitalize on resources and efforts of other
(competitor) brands.

 Ambushing occurs when the event is hijacked by
any party who hasn’t sponsored it. It can be brand’s competitors or any
other unrelated brand too. For instance, if company A and B are sponsoring an
event, and A goes on an advertising blitzkrieg making it seem like the sole sponsor
for the event, then B would said to have been ambushed by A

Pepsi and Coca Cola have always been rivals and they
always will be. They have used ambush marketing in the past.

 

ICC T-20 World
Cup

In an ambush marketing bid, Coca-Cola is selling its
beverages outside most stadiums where the ICC T20 World Cup matches are
currently being played, even as rival PepsiCo remains one of the official sponsors
of the ICC. 

While ICC clauses prevent direct competitors of sponsors to be visible at
venues where matches are being played, rival brands manage to make their
presence felt through various means, which is usually referred to as ambush marketing. 

1996 World Cup

During the 1996 World Cup
in the sub-continent, when Coca Cola fought back against Pepsi – an official
sponsor – by flying huge air-balloons with their logo on the edge of match
venues.

Bangkok Concert

Michael Jackson, who had a
multi-million dollar contract with Pepsi, was supposed to perform at a concert
in Thailand, but postponed the concerts pleading illness and dehydration from
the heat. Rival Coca-Cola almost instantly took a shot at Jackson by running a
print ad in Bangkok which said, “Dehydrated? There’s always Coke.”

Oscar Night 2014

Coca-Cola
stole Pepsi’s
thunder during Sunday night’s broadcast of the Academy Awards on ABC.

While
Pepsi replaced Coca-Cola as the exclusive soft-drink sponsor of the Oscars this
year, it wound up facing the unexpected appearance of Coca-Cola logos on three
pizza boxes delivered to the show.

The
pizzas appeared as part of a bit by host Ellen DeGeneres, who joked about
attendees’ growing hunger during the lengthy ceremony and ultimately brought
out three pizzas from Los-Angeles based pizzeria Big Mama’s & Papa’s.

As
a Big Mama’s delivery guy doled out slices to stars including Brad Pitt and
Jared Leto, Coca-Cola’s logo — positioned on the side of the pizza boxes —
wound up with prime, free placement during one of the most expensive TV events
of the year. A 30-second ad during the telecast was going for $1.9 million this
year, according to media buyers.

 

Brand
personalities and wars on social media especially twitter

 

When it comes to verbal wars between companies, twitter is the
platform. This is another way to increase publicity of the company by
publically burning the rival company. Through twitter even the product users,
ei, Consumers, can also be part of the twitter splat. Snapdeal, flipkart and
amazon use this technique a lot.

 

 

 

There was a
photo that went viral on Reddit of an Amazon carton in Flipkart office.
Flipkart then tweeted ” @redditindia We
recycled said packaging as our reception’s dustbin”  to which Amazon tweeted ” @redditindia There is a bit of
Amazon in every eCommerce company. #justsaying”

And believe it or not, Amazon’s brilliant reply made Flipkart tone their
response down too!

To this
Flipkart tweeted “@amazonin @redditindia
We will drink to that”

Amazon and Zomato

Tech companies are indulging more and more in Twitter
dialogue to encourage social conversations and improve brand image.

The latest comes from Amazon
India and Zomato who interlocked on Twitter in witty word play. Amazon
trying to promote its #AurDikhao campaign, tweeted at Zomato taking
potshots on its frequent logo changes. Zomato cheekily replied by
saying,”You should have seen the ones that didn’t make the cut” and
attached an interesting image that showed Zomato aping the Amazon arrow
pointing from A-Z.

 

This was a neat marketing move
from Amazon India’s digital marketing team. Even Zomato’s reply won the
Internet, and Amazon again tried to one-up by embedding the arrow into
Zomato’s new spoon logo. Amazon cheekily tweeted, “That put a smile on our
face.”  . Check out what
they tweeted:
 

 Minimal advertisingWe’ve all become aware of how
important advertisements can be to help put any company’s message across. Many
ads contain a lot of content as well as color even though this is not a must.
In fact, a simple ad can also do wonders — given that it carries a particular
strong message.

This is the era of sober minimal
design, minimal text print ads, where less is more. The important concept is
not the text but the loudness of the print Ads. In the wake of digital
marketing, minimal advertising is the next new thing. Durex uses this technique
perfectly. Take a look at these ads and you will understand the power of
minimal advertising.

CNN by showing web is trying to tell us about its
networks and reach into the world to provide all the current news to its
watcher.

 

 

 

Coca Cola wasn’t behind when it came to minimal
advertising. They have released many ads using the motto of less is more. Some
of these examples are:

 

Through this ad Coca Cola gave out the msg that coca
cola is liked by everyone.

 

Coca cola is known for sponsoring baseball. They made a
separate ad for their baseball fans!!

 

Coca-Cola Light Lemon: Lemon Peel Ad that only uses a twisted lemon peel
forming the characteristic shape of Coca-Cola’s standard typeface.

 

Tagline of Coca cola is “Open Happiness” which is
depicted perfectly by that huge smile that is made from all the bottles
together.

 

 

Innovative Marketing

 

It’s a process where a product is marketed and communicated to
the target group by the help of ideas and process which were not used earlier.
This can be done by launching the product in unique place, promoting through
unconventional methods etc.

Coca Cola has many advertising campaigns that are made for a
unique place of purpose. They have had campaigns for super bowl, cricket,
valentine’s day etc.

 

Ambush
Marketing

Ambush literally means a surprise attack by someone
lying in wait in a concealed position. Ambush Marketing is a
marketing strategy where a company ambushes its competitor’s marketing efforts
to gain an upper hand in terms of exposure by stealing the spotlight from him.
These activities usually capitalize on resources and efforts of other
(competitor) brands.

 Ambushing occurs when the event is hijacked by
any party who hasn’t sponsored it. It can be brand’s competitors or any
other unrelated brand too. For instance, if company A and B are sponsoring an
event, and A goes on an advertising blitzkrieg making it seem like the sole sponsor
for the event, then B would said to have been ambushed by A

Pepsi and Coca Cola have always been rivals and they
always will be. They have used ambush marketing in the past.

 

ICC T-20 World
Cup

In an ambush marketing bid, Coca-Cola is selling its
beverages outside most stadiums where the ICC T20 World Cup matches are
currently being played, even as rival PepsiCo remains one of the official sponsors
of the ICC. 

While ICC clauses prevent direct competitors of sponsors to be visible at
venues where matches are being played, rival brands manage to make their
presence felt through various means, which is usually referred to as ambush marketing. 

1996 World Cup

During the 1996 World Cup
in the sub-continent, when Coca Cola fought back against Pepsi – an official
sponsor – by flying huge air-balloons with their logo on the edge of match
venues.

Bangkok Concert

Michael Jackson, who had a
multi-million dollar contract with Pepsi, was supposed to perform at a concert
in Thailand, but postponed the concerts pleading illness and dehydration from
the heat. Rival Coca-Cola almost instantly took a shot at Jackson by running a
print ad in Bangkok which said, “Dehydrated? There’s always Coke.”

Oscar Night 2014

Coca-Cola
stole Pepsi’s
thunder during Sunday night’s broadcast of the Academy Awards on ABC.

While
Pepsi replaced Coca-Cola as the exclusive soft-drink sponsor of the Oscars this
year, it wound up facing the unexpected appearance of Coca-Cola logos on three
pizza boxes delivered to the show.

The
pizzas appeared as part of a bit by host Ellen DeGeneres, who joked about
attendees’ growing hunger during the lengthy ceremony and ultimately brought
out three pizzas from Los-Angeles based pizzeria Big Mama’s & Papa’s.

As
a Big Mama’s delivery guy doled out slices to stars including Brad Pitt and
Jared Leto, Coca-Cola’s logo — positioned on the side of the pizza boxes —
wound up with prime, free placement during one of the most expensive TV events
of the year. A 30-second ad during the telecast was going for $1.9 million this
year, according to media buyers.

 

Brand
personalities and wars on social media especially twitter

 

When it comes to verbal wars between companies, twitter is the
platform. This is another way to increase publicity of the company by
publically burning the rival company. Through twitter even the product users,
ei, Consumers, can also be part of the twitter splat. Snapdeal, flipkart and
amazon use this technique a lot.

 

 

 

There was a
photo that went viral on Reddit of an Amazon carton in Flipkart office.
Flipkart then tweeted ” @redditindia We
recycled said packaging as our reception’s dustbin”  to which Amazon tweeted ” @redditindia There is a bit of
Amazon in every eCommerce company. #justsaying”

And believe it or not, Amazon’s brilliant reply made Flipkart tone their
response down too!

To this
Flipkart tweeted “@amazonin @redditindia
We will drink to that”

Amazon and Zomato

Tech companies are indulging more and more in Twitter
dialogue to encourage social conversations and improve brand image.

The latest comes from Amazon
India and Zomato who interlocked on Twitter in witty word play. Amazon
trying to promote its #AurDikhao campaign, tweeted at Zomato taking
potshots on its frequent logo changes. Zomato cheekily replied by
saying,”You should have seen the ones that didn’t make the cut” and
attached an interesting image that showed Zomato aping the Amazon arrow
pointing from A-Z.

 

This was a neat marketing move
from Amazon India’s digital marketing team. Even Zomato’s reply won the
Internet, and Amazon again tried to one-up by embedding the arrow into
Zomato’s new spoon logo. Amazon cheekily tweeted, “That put a smile on our
face.”  . Check out what
they tweeted:
 

 

 

                                                                                                        
         

Official Twitter pages of many
companies including Ebay and Jaguar India tried to be part
of this hilarious conversation. But our personal favourite
were from FlatChat and UrbanLadder. Check out what they tweeted above ^

 

 

 

                                                                                                        
         

Official Twitter pages of many
companies including Ebay and Jaguar India tried to be part
of this hilarious conversation. But our personal favourite
were from FlatChat and UrbanLadder. Check out what they tweeted above ^