For by Shirley Turkle (2011) insinuating an outcome

For this QARQ I have chosen Deuze’ (2014) Media life and the mediatization of the lifeworld. The concept of media life interests me because it can be related to actual social behaviour and raises questions about new conceptions of self-identity and how media relates to that. Leading to the main argument I am going to discuss or dissect through this QARQ. The main argument I have quoted is the following:’ As people’s lives are experienced inseparably fused with media, a mediatized life – a media life (Deuze, 2012) – can be understood as a spatial form within which people are alone together in often (but not necessarily) meaningful ways'(p.207). I have chosen this as the main argument because this forms the basis of what the whole research is structured upon. This article is divided in five sections which all explore aspects of media life or what Deuze (2014) defines as the mediatization of the lifeworld.
Right after what is quoted follows a recent and relevant study done by Shirley Turkle (2011) insinuating an outcome of media life, a life totally immersed by the (un) aware usage of media, with a rather negative connotation (p.207). Furtherly, Deuze (2014) then elaborates on these negative outcomes by explaining how Turkle (2011) discusses how we use media to defend ourselves against the feeling of loneliness or being alone, what Turkle in her argument considers a form of ‘failed solitude’ (p.288). This implies that Turkle (2011) imposes that a mediatized lifeworld consists of negative outcomes (p.288). Wherein we cannot meaningfully or comfortably be alone with ourselves, if not for the interaction with media(p.288).
Deuze (2014) argues that this is not the only possible outcome. Deuze (2014) states that she considers’ media as technologies as much as institutions of social integration, that is able to provide a shared lifeworld, rather than being the instrument to alienation’ (p.211). Deuze (2014) also points out that the increasing mediatization of the lifeworld has resulted in the increasing invisibility of media, such as their almost inevitable saturation into our natural user interface (Deuze, 2014, p.218). This signifies how deep-rooted the prominence of media is in our lifeworld (Deuze, 2014, p.218). It is also important to note that the self of a person in a media life, and its endless virtualization, should not be regarded so much a function but more an expansion or enhancement of how as individuals are in conjunction with nature and technology (Deuze, 2014, p.218).
Adressing the relevance there is an observable link between the readings of Pink and Leder Mackley (2013), – Shaw (2017) and Deuze (2014). Pink and Leder Mackley discuss (2013) investigate the concept of media saturation, meaning the incorporation of media in the unspoken and experiential dimensions of routines in everyday life and how these unwary turn into habits (Pink and Leder Mackley, 2013, p.677-678). A media saturated everyday life entails that one, often unaware, Thus, incorporating the use of media in the broad sense in everyday life and often with the small things that have become a routine (Pink and Leder Mackley, 2013, p.677-678). So, the similarity here is mainly found in the incorporation of media in everyday life but the emphasis in the reading of Pink and Leder Mackley (2013 focuses on the habitual and unaware usage of media in households. Whereas Deuze (2014) uses a broader scope in defining media life and incorporates more perspectives and forms of using media (Wikipedia, virtual reality). The article by Shaw (2017) relates in my perspective in the way that the concepts of decoding and the coherent affordances of media also are important to be aware of. In the sense, that media in turn also lends it affordance to be incorporated to such an extent to one being able to decode its affordance. Again, it is important to note that this is a development that is subjective to constant flux.