An factor and work on improving it in

An organization should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them. It’s important to track this factor and work on improving it in order to make your customers more loyal and eventually turn them into brand ambassadors. If you don’t care about customers’ satisfaction, don’t expect them to care about your services or products. Sad, but true. The sooner you face it, the better you’ll perform.
The definition of customer satisfaction has been widely debated as organizations increasingly attempt to measure it. Customer satisfaction can be experienced in a variety of situations and connected to both goods and services. It is a highly personal assessment that is greatly affected by customer expectations. Satisfaction is also based on the customer’s experience of both contact with the organization
Some researchers define a satisfied customer within the private sector as one who receives significant added value’ to his/her bottom line. A definition that may apply as well to public services. Customer satisfaction differs depending on the situation and the product or service.
A customer may be satisfied with a product or service, an experience, a purchase decision, a sales person, store, service provider, or an attribute or any of these. Some researchers completely avoid satisfaction’ as a measurement objective because it is too uncertain, an idea to serve as a meaningful benchmark. Instead, they focus on the customer’s entire experience with an organization or service contact and the detailed assessment of that experience. For example, reporting methods developed for health care patient surveys often ask customers rate their providers and experiences in response to detailed questions such as, how well did your physicians keep you informed’ These surveys provide actionable’ data that reveal obvious steps for improvement.