An product to survive in their market. For

An offering made by Jean-Luc Michel which is UC’s French manager suggested to Lora Brill who is the VP of the United Cereal requested whether HBC should enter the French market. Michel saw this opportunity after when in UK after the Special K with freeze-dried strawberries are launched and continued with the Cereal Partners launched the Berry Burst Cheerios the interest for healthy breakfast has grown. Moreover, he emerges that after the entrance of Special K in France and the interest it got from customer segments Michel thought they should take a step before any company such as Cereal Partners enter the French market. Looking from Brills perspective we can clearly say that there are significantly more pros than cons in this current proposal. French market does have an interest in healthy food that makes the possibility of the healthy breakfast product to survive in their market. For a long time there has been one known company in France that has been on the market for cereal that is Kellogg’s special K with strawberries. Furthermore, this leads to very little competition among the market for a new entrant and will be able to create a competitive advantage for their selves. Launching HBC in Europe would meet the approach of United Cereal for reorganizing the operations and product environment in Europe while profiting from savings around 10 to 15 percent of the overall costs in Europe. Another, aspect of United Cereal is that they are known for their innovations in the market and launching the HBC will allow them to gain the market as an innovator. Also facts are a important aspect to enter the market and looking at the percentages of HBC BlueBerry kind is pretty high for example results illustrates that they already have a 64% of the population is willing to buy this product. Which is a high range that doesn’t really have a risk. Also, United Cereal reached to a bigger shipping size than they forecasted which is 40%. From the cons side as mentioned earlier about the Berry Burst Cheerios that has been in the UK market and got a attention from the healthy breakfast customer segment. They heard a rumor that Cereal Partners is planning to launch Berry Burst Cheerios in France. If this rumor is true this could have very bad impacts on the Healthy Berry Crunch sales and things wouldn’t go as planned because they are a more known company, which can lead to customers preferring Cheerios over HBC. In addition to this if United Cereal doesn’t a have a solid plan to make sure they wont get hurt from this unexpected problem they may face some difficulties.