A STUDY ON MARKET POTENTIAL AND AWARENESS OF KITCHEN GARDENING INTRODUCTION A kitchen garden is where herbs and vegetables are grown around the house for household use

A STUDY ON MARKET POTENTIAL AND AWARENESS OF KITCHEN GARDENING
INTRODUCTION
A kitchen garden is where herbs and vegetables are grown around the house for household use. Since early times a small plot near to the house has been used for growing a variety of vegetables according to the season and to cater domestic needs. Local varieties of veggies such as radish, chillies, beans, pumpkins, banana, tomato, green leafs, brinjals etc. were grown in the kitchen gardens for their house hold needs. Health is very important for people. To stay healthy it’s very important to have a healthy and proper diet. A healthy food means a balanced mix of rice, vegetables, pulses, grains, green leafs and fruit etc. For our health vegetables are a very important part of a good diet as it contains various nutrients for many body to function. Good foods and vegetables gives protection against disease, vegetables play an essential role in human life. Its very important to have a healthy food since now a days we consume lots of fruits and vegetables that have been highly sprayed with chemicals and pesticides to keep them look good and for their extended life in shops varieties of vegetables are harvested before their ripe which makes them stay longer in their travel and they can be sold. Kitchen garden or home grown vegetables are healthier and more favorable than they are bought because of not using pesticides. In this study we have collected information on potential market for kitchen garden in Coimbatore city to identify the customer interest towards organic food products.
Kitchen garden is defined as Growing vegetables and fruits in terrace or backyard of house to satisfy the purpose of household A kitchen garden does not necessarily require much land or equipment. Many plants will grow happily in containers, and varieties of vegetables, herbs and flowers are available in smaller sizes for growing on patios, decks, balconies, and even on windowsills. With its combination of flowers, herbs and vegetables providing varieties of color, scent and form, a kitchen garden can be as pleasing as a formal flower bed. Kitchen Gardens depend on the gardeners for maintenance and are spaces made meaningful by the actions of people during the course of their every-day lives
This study is to identify the attitude of consumers towards kitchen garden and their awareness and perception and towards organic kitchen garden where people grow their own vegetables in their roof top or terrace or backyard in Coimbatore city. Early researches claim that people in Coimbatore are aware of organic food products and there is a lack of marketing and organic food products are costly since there are only few producers. About the product. This research is about kitchen garden where consumers can produce their own vegetables in their house to manage their needs and they can use the vegetables which are naturally home grown without any pesticides and they are benefited.
Kitchen gardening programs are increasingly popular in India and overseas. People are embracing the benefits of teaching and learning around sustainable living. Biodiversity, nature and climatechange are increasingly important topic areas for present situation.It was determined that funding was to be used to establishherb and vegetable gardens and kitchen facilities. As part of the pilot, were to implement a cross-curricularapproach to developing teaching and learning activities, with people growing and preparing produce.
An evaluation of the pilot was commissioned. The evaluation examined:
1. The extent to which people have learned and understanding of food production, nutrition and health including:
2. How people have been engaged in an interdisciplinary or cross-curricular approach
3. Understanding and behaviour of students regarding healthy food choices.
4. The identification of professional learning programs and other potential resources that would be needed to support future programs
? Resource capacity – human and financial
? Professional learning activities
? Learning resource needs
? Community participation.
This thesis explores the use of Kitchen Gardens as a potential agent for social change. The focus is primarily on kitchen gardens to serve as a vehicle for societal change. At the turn of the Century, was concerned about the loss of practical life skills amongst the population which felt was due to the industrial revolution. Before starting the research I had spent a. lot of time studying environmental sustainability and exploring what it may mean, look or feel like to be ‘sustainable’. Notably, the changes that in society brought about by the onset of the industrial revolution and the loss of traditional farming and practical life skills. Kitchen Garden is an underlying potential for social change, not only in the arena of healthy food choices and tackling the obesity epidemic but also as a tool in the transition towards a more sustainable, green and environmentally healthy future.With relation to environmental education, there have been persistent and critical commentaries about the effectiveness of environmental education programmes and little evidence that these programs have a sustained it may, therefore, be time for a different approach. There has also been a focus of social change in some of the historical lessons learned. This vision was often met with resentment however, especially by those who did not feel that people should change society and also by those who did not feel society needed changing . This research question necessitated a. qualitative approach with content analysis of secondary sources including Kitchen Garden as the main sources of data.
For three decades there has been intense activity in environmental education stimulated by international bodies, facilitated by NGOs and mediated through national and regional activities, governments, national associations, regional forums and local groups. It is however unclear what has been achieved and how far a move towards a. more environmentally educated, concerned and responsible citizenry has been made. The publication of Education for Sustainability highlighted that many issues remain unresolved and demonstrates some seemingly unbridgeable divisions in the worldviews of the theorists of environmental education, in their ideas for the future, and in their notions of strategies to achieve them. In the mean time, people struggle to find their own path through a bewildering mixture of often contradictory advice and guidance, and amid doubts about their effectiveness and progress. There have been persistent and critical commentaries about the effectiveness of environmental education programmes and there is little evidence that these programs lead to a. sustained effect.
On top of this, recent international meetings have also asserted a strong social change agenda for environmental education that challenges the adequacy of the field’s historical disciplinary relationships. Both formal and non formal education are indispensable to changing peoples attitudes so that they have the capacity to assess and address their sustainable development concerns….To be effective, environment and development education should deal with the dynamics of both the physical/ biological and socio-economic environment and human (which may include spiritual) development should be integrated in all disciplines Further recommendations about environmental education were tabled at the International Forum of Non GovernmentOrganisations (NGO) held in parallel with UNCED. These reconunendations form part of the Treaty on Environmental Education for Sustainable Societies and Global Responsibility.